How do you define a global strategy? Compare and contrast global strategy with other international expansion strategies.

A global strategy is a tactic used by an organization that seeks to expand and compete
in the global market. As businesses begin to expand, they must decide on whether
to expand geographically or adopt a global strategy. Adoption of a global strategy helps the
business to expand to different countries and, in so doing, compete with other global
organizations. A global strategy ensures that a similar strategy is adopted when a company is
competing in different nations.
An international strategy is used in a specific country. On the other hand, a global
strategy is used in all countries that an organization is competing in. When a company adopts
an international strategy, there is minimum coordination from the parent company. However,
a global strategy calls for a high level of coordination. In a global strategy, a company
provides the same products and services to customers located in different nations. When a
company adopts an international strategy, the goods and services are tailormade for specific
markets. An international strategy is highly engaging to the customers. Since the strategies
are tailormade for specific markets, there is a high level of customer engagement.
Identify a minimum of 3 possible countries for globalization. Research each of these
locations in the furniture industry and document both the pros and cons of using these
in global strategy.
The three countries identified are Brazil, China, and Japan. China is ranked among the
top countries that have the best terms for doing business. The country is ranked at number
thirty-one globally. In contrast, Brazil ranks at position 125 (Ani, 2015). Japan also performs
well in regards to the ease of doing business. Japan is ranked among the best 30 countries
where it is easy for an organization to engage in business practices (World Bank, 2020).

China’s GDP was estimated to be 13.895 trillion dollars in 2019 (World Bank, 2020). On the
other hand, Japan had a GDP of 5.082 trillion dollars in 2018. Brazil had the lowest GDP in
the same period, with an estimated GDP of 2.73 trillion (World Bank, 2020).
What country would you choose? What evidence can you provide in support of your
choice?
I would choose China. The country ranks high in the ease of doing business ranking. It also
has a high GDP, and this means that economy is growing. The purchasing power of the
residents is also high.
What evidence might somebody else, who does not agree with you, provide to support
an alternative choice?
A person who fails to agree with me would pick Brazil. The choice would be
motivated by the fact that its economy is still growing, and hence it offers a unique
opportunity for a business to grow.
Recommend two or three areas to benchmark in preparation for the decision regarding
global expansion.
One area that the company needs to benchmark relates to competitors. The company
needs to analyze competitors before taking a step towards global expansion. The company
can also choose cooperative benchmarking and have another company evaluate its processes.

References

Ani, T. G. (2015). Effect of ease of doing business to economic growth among selected
countries in Asia. Asia Pacific journal of multidisciplinary research, 3(5), 139-145.

World Bank. (2020). GDP (current US$) – India, China, Brazil, Japan. World Bank Open
Data | Data. https://data.worldbank.org/indicator/NY.GDP.MKTP.CD?locations=IN-
CN-BR-JP