Memo and Draft Letter

TO: Roxanna Wheaton
FROM: Marketing Director Chalmers Controls
DATE: 06/09/2022
RE: Research for Overseas Markets.

The country selected for distributing the language translation software is France. France
is a great economic hub. Its capital Paris receives numerous local and international tourists
annually who visit to witness the incredible sights and have a shopping experience in the city.
Being primarily a cosmopolitan city, Paris consists of many businesses, ranging from jewelry,
perfume, and fragrances to a booming fashion industry (Handley, 2022). As a business owner in
Paris, France, having language translation software would give one an edge over their
competitors since many visiting clients who are not fluent in French would find it easier to
communicate, boosting sales.
The French market is unique, which explains why Paris is one of the most visited cities in
Europe and around the world. In this regard, it is essential to note that Pars is a mostly
cosmopolitan city that accommodates nationals from many parts of the world, including
diplomats and tourists. Considering this, business owners should devise ways to ensure effective
communication with these foreign nationals without straining. In recent times, businesses have
employed the services of multilingual people, which has been arguably successful. The upside of
using language translation software is that not only do local business owners benefit, but foreign
business owners also benefit since they can communicate effectively with local customers
courtesy (Musk, 2022).

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France is a viable market since it receives around 90 million international visitors
annually, most of whom come from non-French-speaking countries (Handley, 2022). Since most
of these tourists stay in France for more than a day, it is evident that they also shop around the
city for personal effects or souvenirs to take home besides visiting tourist attractions. To
communicate in writing with the potential distributor, an email will be more convenient.
However, I plan to conduct meetings using online platforms regularly, and once an agreement is
reached, a physical meeting will be arranged in the country.
The criteria and cultural considerations used to draft the letter plays a massive role in the
venture’s future success since, if drafted well, it appeals to the potential distributor. In this case,
the letter will be written in precise language, and all the information desired will be included;
such information includes various ways the potential distributor can reach us in case they need
urgent communication or have questions. At the same time, it is crucial to make one cultural
consideration when drafting the letter: language. France is a French-speaking country, meaning
that a translated letter (in French) will be effective, which can be carried out using language
translation software.
As a culture, France rates style and sophistication very highly. In this regard, any
business owner who buys our language translation software will easily blend in with these
cultural expectations, and together with other factors such as the type of business and products
offered, it is likely that sales will increase. This will benefit businesses dealing with local
customers and international tourists, who will be impressed by having language translation
software that can help them navigate the city efficiently (Kim Ann Zimmermann, 2022).
Based on the information gathered, the company can start vigorous advertising targeting
business owners once we find a viable distributor. In the advertisement, the company can show a

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sneak peek of how the software is used and list some of the numerous benefits of a business
owner acquiring it. Surveys will then be conducted regularly to help Chalmers controls assess the
advertisement’s effectiveness before embarking on the full distribution of the software in France.

Draft Letter

Marketing Director,
Chalmers Controls
P.O. Box 345-10029
New York
06/09/2022

Managing Director
Oasis Distributors
P.O. Box 287-90199
Paris.

Dear Sir/Madam
RE: DISTRIBUTION OF LANGUAGE TRANSLATION SOFTWARE
My name is Miles Smith, the Marketing Director of Chalmers Controls, a company based in the
United States of America that deals with language translation software. I am writing this letter to
discuss a prospective business deal where your company, Oasis Distributors, will be at the
forefront of distributing our software within France. Our language translation software will play
a massive role in helping businesses fulfill the cultural expectations of their customers since it
will include various language options to choose from, thus making communication very easy
between the buyer and the seller.

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Our interest in working with your company, Oasis Distributors, is mainly from your excellent
reputation and network within France. In this case, having a distributor with a far-reaching
connection is almost a sure way of guaranteeing the success of our product once it arrives in the
French Market. In turn, your company stands to gain a lot from our partnership since we will
give you a commission on the number of units sold. This venture is also an opportunity for us to
build a strong relationship, which is excellent for future ventures in France. If considered, our
companies’ partnership will be great for business. If you have any questions, reach us via our
company email or phone number, and we hope to meet soon.

I appreciate your consideration. I am waiting for your response.

Yours Sincerely
Miles Smith.

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References

Handley, L. (2022, February 28). France is the most visited country in the world. Here’s why.
CNBC. https://www.cnbc.com/2022/02/28/france-is-the-most-visited-country-in-the-
world-heres-why.html
Kim Ann Zimmermann. (2022, January 21). French Culture: Customs & Traditions. Live
Science; Live Science. https://www.livescience.com/39149-french-culture.html
Musk, N. (2022). Using online translation tools in computer-assisted collaborative EFL writing.
Classroom Discourse, 1–26. https://doi.org/10.1080/19463014.2021.2025119