Public Relations Interview Questions Examples and Rationale

The purpose of PR job interviews is to allow the employer to know about the candidate’s
skills, experience, and whether they will fit within the organization’s culture. Some of the
typical interview questions for a PR job include but are not limited to the following:

1. What are you interested in Public Relations?
   An employer wants to gauge the enthusiasm of the candidate for their career field. It
   helps in connecting the candidate’s passion with the organization’s mission.
2. What do you think an ideal workplace environment entails?
   Through this question, the employer wants to know whether the candidate has
   conducted some research about the company’s background. Having a background
   profile about the organization allows the candidate to know the industry and the
   organization’s operations pace.
3. Why are you the right fit for this position?
   This question helps the candidate to argue their case and talk about their qualities and
   provide evidence of previous achievements.
4. When reacting to public and media inquiries, what questions do you find hard to
   answer?
   This question allows the candidate to showcase their practical knowledge concerning
   public relations, client relations, agency structures, and communication technologies.
5. What does “PR” mean to you?
   Because there are many positions entailing PR, ranging from crisis management to
   social campaigns management, the employer wants to know whether the candidate
   has knowledge experience and can link it to the organization’s objectives.
6. What media sources do you usually follow, and why?

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The employer wants to the media sources that the candidate is experienced in and
whether they are familiar with the organization’s focus.

7. What is the importance of social media in client relations?
   The employer wants to know whether the client has used social media to help clients
   and provide evidence through some statistics. For instance, the candidate may have
   helped clients gain followers on social media.
8. Describe a crisis in social media you once had. How did you cope with it?
   The employer wants to know the candidate’s problem-solving skills by providing a
   summary of the situation, what they did and talking about the outcomes.