Describe how Individuals are Presented in all your Advertisements
Empowering Idents
The magistrate has fair skin and a slight limb due to her disabled status. The police
officer is also conscious of her scars as a woman but is confident in the ability of Dove and
her uniform to conceal them. The physiotherapist is also confident in her Caucasian skin
combined with the rebellious tattoos but is more concerned about what her clients will think
of her. The detective and sonographer are both proud of their hair and confident of Dove’s
ability to take care of their beautiful hair.

Makespaceforwomen

The three female astronauts seem confident in their white space suits, and their
mission controller also seems proud of the all-female team. The advert also features a lot of
white and red color themes, in keeping with the Olay brand colors. The actress Taraji P.
Henson also seems to have beautiful hair and skin, almost intent on demonstrating the
diversity in Olay’s product range and its ability to cater to equally diverse skin and hair needs
for women. It is evident that Olay products are only meant for women as the advert has no
male participants or themes.
Your Inner Man
There are four men in various states of undress in the picture. Their chest hair is
shaven using Panasonic clippers and body shavers in various styles, each requiring precision,
and skills. Apparently, the Panasonic range of shavers enables all types of men, regardless of
the type of hair, the texture of hair, and even the ethnicity of their hair, to cater to their body
shaving requirements with precision. It also seems that such precision and the resultant pride
augment the men’s sense of accomplishment and aesthetics.

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Let It Out!
The Icelandic-inspired video begins with a lady who is bored by the negativity of
modern-day news. Next, a man is frustrated by the hardships of maintaining his hair in the
strife of modern life. Another man has nobody to wish him a happy birthday, while a child
and his mother struggle to bond over a video game. Apparently, their collective frustrations,
worries, and anger can be let out in the wide-open expanses of Iceland, where nature offers
therapeutic input and beauty.
Describe the Actions being taken by Individuals in the Advertisements
Empowering Idents
A Black magistrate talks about her struggles in society as a member of the minority,
in terms of both race and disability and the pride and confidence Dove skin products bestow
upon her. She is followed by a sonographer, detective, solicitor, and physiotherapist, all keen
to demonstrate skin-based worries and concern about their different hairstyles. Eventually,
the advert demonstrates the Dove range of skin and hair products for women.

Makespaceforwomen

Three female astronauts walk towards their spaceship clad in white and red-themed
space suits. Their mission controller, also female, encourages them with clear feminist
overtones. Taraji P. Henson, a renowned actress, also encourages the women once they have
entered space after their Olay-themed spaceship blasts into orbit. However, one of the
astronauts presses the eject button out of curiosity leading to an unplanned extra-vehicular
adventure.
Your Inner Man
Panasonic’s body shavers have been used to shave a dancing ballerina, guitar, and
brassier on the chests of Black and Caucasian men. The middle man seemed to exude some

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gay aura with his choice of pattern on the chest hairs. However, the Panasonic rider next to
the picture stating that men are not afraid to push their boundaries seems to justify the choice.
Let It Out!
A lonely lady is watching depressing news on her tablet while in bed. A mother and
son are bonding over a video game. An older man screams with cake written ‘happy birthday
me’ in the Icelandic wilderness. All characters seem to derive pleasure and release from
shouting at the beautiful Icelandic openness and beautiful scenery.
Whether Social Scientists can truly be Objective in Research
Social scientists can never be truly objective when conducting research because all
individuals are subject to cultural, social, cognitive, and even political biases. Such biases
influence our processes of observation and the conscious and subconscious judgments that
follow observation. Consequently, researchers can try to be objective during research but can
never truly be 100 percent so because of the influence of ethnicity, politics, religion, personal
principle, and norms in society over their thoughts and conclusions. Additionally, the works
of previous scholars in their topic or research alongside their own hypothetical frameworks
also create significant sources of bias that reduces true objectivity.
How Consumer Biases may Impact Interpretation of Advertisements
The beliefs, assumptions, and values of customers influence their interpretation of
advertisements through their mental filters. When customers see an advertisement, they filter
the information based on their own beliefs, assumptions, and values. This means that each
customer will interpret the ad differently, depending on what they believe and value (Ottsen
et al., 2016). Some customers may believe that the ad is true, while others may think it is
false. Some may think it is relevant to them, while others may find it irrelevant. And some
may find the ad valuable, while others may not.

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References

Ottsen, C. L., Koppel, J., Johannessen, K. B., & Berntsen, D. (2016). undefined. Applied
Cognitive Psychology, 30(6), 1030-1041. https://doi.org/10.1002/acp.3297