Business Model Canvas

A business model canvas is an effective tool for enhancing investment processes (Sort &Nielsen, 2018). The following business canvas is prepared for the purpose of addressinghomelessness with technology. The goal is to spread awareness of mental health issues tovulnerable populations. Homelessness can be traced to mental health disorders. Therefore, thepresent initiative focused on reducing homelessness […]

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A business model canvas is an effective tool for enhancing investment processes (Sort &
Nielsen, 2018). The following business canvas is prepared for the purpose of addressing
homelessness with technology. The goal is to spread awareness of mental health issues to
vulnerable populations. Homelessness can be traced to mental health disorders. Therefore, the
present initiative focused on reducing homelessness by maintaining the psychological health of
those who are most likely to become homeless. The project also targets individuals who are
already homeless.

Key Partners

Paymen
t
provider
s

Psychol
ogists

Softwar
e
develop
ers

Regulat
ors

Key Activities
 Software
development

Orientatio
n to
software
use

Distributi
on of
devices

Value
Propositions
 Free
psychothera
py
services
 Free
help
from
any
geograp
hical
location

Mentors
hip

Customer
Relationships
 Self-
service

Psychothe
rapists and
the
homeless

Customer
Segments
 The
homeless
 Users
who
need
psychoth
erapy

Key Resources

Psychothe
rapists
 Software
and
Applicatio
ns
 Smart
Phones

Channels
 Android
applications
 IOS
Applications
 Social
Media

Cost Structure Revenue Streams

3

 Software development
 Distribution and orientation

 Donations
 Advertising

Some of the key partners to be incorporated in the project are payment providers,
psychologists, software developers, and regulators. These partners will carry out critical
activities, including software development, orientation to software use, and distribution of
devices. Software developers will be solely responsible for developing software, which will
precisely comprise mobile applications. The project features two principal operating systems,
namely, android and IOS, because of their widespread use. The Android platform will be
convenient for people who use android phones, while IOS will serve iPhone users.
Essential resources will include psychotherapists, software, and smartphones.
Psychotherapists will be sought using links to clinics and online platforms such as LinkedIn.
They will be recruited based on their interest in the project, their experience, and proposed
payment rates. To begin with, the project manager will use surveys and online adverts to draft
willing participants. The collected list of willing participants will be shortlisted to find the most
qualified therapists. Software and applications will be sourced through the help of software
developers, while smartphones will be acquired from the market with the assistance of payment
providers.
Customer relationships will be minimal as users will access services mainly on a self-
service basis. Users will use applications as interfaces for executing requests and receiving
feedback. Basic information will be accessed through the app without the need for therapists.

4
However, users can also access advanced help through chat, audio, and video features. Video-
call features will provide the most comprehensive online experiences between therapists and
users.
Two significant aspects support the choice of mobile applications. First, mobile phones
are cheap and accessible nowadays. Their high accessibility reduces the costs of the project.
Second, mobile applications come with multiple advantages, such as convenience and
widespread accessibility. As opposed to face-to-face offline therapy, online therapy is quite
affordable and convenient because users can access therapy sessions from their location without
the need to move (Schuster et al., 2018). In addition, users can schedule their sessions as they
wish. Another notable benefit is that psychotherapists can utilize automation and technical
features of applications to serve more clients within shorter periods.
The customer segment does not only include the homeless but also other potential users
who need psychotherapy. Hence, there will be two tiers of clients during registration. However,
segmentation will not be biased in terms of the client tier. Instead, each tier will receive the same
interventions, only with minor customizations to suit specific segments.
The two main cost categories of the project are software development, and distribution
and orientation. Software development costs will be expended to pay software developers, while
distribution costs will go towards dispersing resources such as mobile phones and publication of
the applications to targeted groups. Since the services will be accessible on the part of the users,
funds will be sourced from donators and advertising fees.

References

5
Schuster, R., Pokorny, R., Berger, T., Topooco, N., & Laireiter, A. R. (2018). The advantages
and disadvantages of online and blended therapy: survey study amongst licensed
psychotherapists in Austria. Journal of medical Internet research, 20(12), e11007.
Sort, J. C., & Nielsen, C. (2018). Using the business model canvas to improve investment
processes. Journal of Research in Marketing and Entrepreneurship.

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