GENDER AND SHOPPING DIFFERENCES 2

Gender and Shopping Differences

Keech, J., Papakroni, J., & Podoshen, J. S. (2019). Gender and differences in materialism,
power, risk aversion, self-consciousness, and social comparison. Journal of International
Consumer Marketing, 1-11.
The study looked at differences between men and women with regard to materialism,
social comparison, and conspicuous consumption. Using a survey data of more than 700
shoppers, the study found that there is no significant difference between men and women in
terms of shopping frequency. The study is important in determining whether shopping behaviors
are gendered because it examines not just whether such differences exist but also reasons that
could explain the existence of the differences.
Mohanasundaram, K., Dwivedi, A., & Singh, M. (2017). Attitude towards shopping among
gender–an empirical study. International Journal in Management & Social Science, 5(7),
429-442.
The study examined differences between men and women in shopping behaviors such as
impulsiveness, frequency of shopping, and brand loyalty. It found that women shop more
frequently but men are more impulsive shoppers and show more brand loyalty. Even though the
study does not provide the frequency of shopping between the two genders per month, it is
relevant to the study because it provides general differences in shopping frequency between the
two genders which my study seeks to examine as well.
Abrudan, I. N. (2016). Does Gender Really Affect Shopping Patterns?. Studia Universitatis
Babes Bolyai-Negotia, 61(2), 5-29.

GENDER AND SHOPPING DIFFERENCES 3
The paper examined whether the stereotype that women shop more frequently than men
is true by conducting a survey in Romania. The survey found that the gender differences in
shopping frequency per month were not statistically significant. The usefulness of this study to
my research is that it employs quantitative survey. Thus, it helps to understand the extend to
which the gender differences in shopping frequency exist.
Rafiq, M. Y. (2018). Gender Difference Online Shopping. Available at SSRN 3170212.
The researcher used a survey of university students to examine gender differences in
online shopping. The research found that female students shop more frequently than male
students. The research helps in construction of my argument because it examined a particular age
group. Thus, when constructing my argument on gender differences in shopping frequency, this
research will help in determining whether such gender differences grow stronger or weaker with
age.
Segal, B., & Podoshen, J. S. (2013). An examination of materialism, conspicuous
consumption and gender differences. International Journal of Consumer Studies, 37(2), 189-
198.
In the paper, Segal & Podoshen (2013) sought to find whether there existed gender
differences in conspicuous consumption, impulse buying, and materialism. Using a survey of
over one thousand Americans, the study found significant differences between men and women
with regards to shopping frequency (women shopped more frequently) and conspicuous
consumption. The strength of this research is the sheer number of people surveyed. Thus, with a
very small margin of error, the study’s findings inspire high levels of confidence.

GENDER AND SHOPPING DIFFERENCES 4

References

Abrudan, I. N. (2016). Does Gender Really Affect Shopping Patterns?. Studia Universitatis
Babes Bolyai-Negotia, 61(2), 5-29.
Keech, J., Papakroni, J., & Podoshen, J. S. (2019). Gender and differences in materialism, power,
risk aversion, self-consciousness, and social comparison. Journal of International
Consumer Marketing, 1-11.
Mohanasundaram, K., Dwivedi, A., & Singh, M. (2017). Attitude towards shopping among
gender–an empirical study. International Journal in Management & Social Science, 5(7),
429-442.
Rafiq, M. Y. (2018). Gender Difference Online Shopping. Available at SSRN 3170212.
Segal, B., & Podoshen, J. S. (2013). An examination of materialism, conspicuous consumption
and gender differences. International Journal of Consumer Studies, 37(2), 189-198.