One of the primary goals of MM is to grow and attract a strong and loyal client base

One of the primary goals of MM is to grow and attract a strong and loyal client base for
our new product. Advertising is one of the main ways through which we can achieve this goal.
There are two ways through which we can reach the target audience. First, we can use newer
digital marketing strategies such as social media. Alternatively, we may opt for more established
and traditional advertising methods such as newspaper, television, or even radio. While digital
marketing will help us reach more people and interact with them in real time, I think that also
employing more traditional marketing methods will help us reach a broader and local audience.
The forms of traditional media that would be appropriate when marketing the new phone
is television and newspapers. Being a phone, a display on the televisions or newspapers would
help in showing our audience how the phone looks and its features. The advantages of using
these two forms of media are many. First, we will be in a position to reach the local audience
with much ease. People still watch television, and most companies still purchase newspapers for
their staff. Therefore, we will be reaching many people who do not spend a considerable amount
of time on digital platforms as the younger generation. There are older people in society who are
not technology-savvy. Besides, it will be able to reach consumers in all corners, especially where
internet is scarce. Since digital marketing might limit our coverage, incorporating both forms of
media will help us widen our scope and reach all types of client basses (Todor, 2016). Although
traditional media will not provide real-time interaction with the audience and is likely to cost
more, it will yield good results if used alongside digital media.

Other than traditional media, it is important to use digital marketing, considering that we
are in the digital age. In marketing, it is important to connect with clients at the right time, in the
right place. Online platforms provide a great opportunity to interact with consumers, and their
potential should be leveraged to ensure that the company conducts a successful marketing
campaign (Todor, 2016). Digital platforms are easy to use, and the cost is very low. Their impact
is, however great and are a huge return on investment. It is easy to measure the success and
effectiveness of marketing campaigns conducted online. The marketer knows immediately
whether a campaign is successful or not. Based on the knowledge of how an ad is doing, it is
easy for the company to know how to proceed with the campaign.
Digital marketing will provide precise targeting during marketing. Ads will be presented
to consumers based on their initial action or preferences (Chaffey, 2019). The team will give our
customers what they will have asked for by using a smart algorithm to predict consumer tastes
and preferences. Besides, it will be possible to make the new product visible globally. Thus, in
the case of international marketing, then we will be in a better position to reach our customers
from anywhere in the world. The benefits of incorporating digital marketing and traditional
marketing are that they compliment each other (Chaffey, 2019). For instance, market
segmentation is possible through digital marketing but not traditional marketing. Thus, we will
increase the chances of sales through market segmentation, where we will classify customers
based on their tastes and preferences. Overall, I think that the new product will be a success if we
incorporate both traditional media and digital media in advertising it.
Please let me know what you think. Thank you

References
Chaffey, D. (2019). Digital marketing. Pearson UK.
Todor, R. D. (2016). Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V, 9(1), 51.