Task: Select a multinational enterprise (MNE), and analyze the operations of one of itsinternational subsidiaries. There is no restriction on which country the MNE is from orthe industry. However, the subsidiary selected cannot be in the country analyzed inAssessment task 2.The report should identify issues that explain the subsidiary’s performance. Particularattention should be paid to issues […]
To start, you canTask: Select a multinational enterprise (MNE), and analyze the operations of one of its
international subsidiaries. There is no restriction on which country the MNE is from or
the industry. However, the subsidiary selected cannot be in the country analyzed in
Assessment task 2.
The report should identify issues that explain the subsidiary’s performance. Particular
attention should be paid to issues such as competition in the subsidiary’s host country,
and analysis of the strategy used by the MNE in the host country. The relevant
information may be collected from annual reports or other published articles such as
those available from the library electronic database, as well as other media.
The assessment will be marked on the quality of the identification description and
analysis of critical strategic issues; the inclusion of appropriate material data and the
provision of enough scope for detailed analysis; and grammar and written English.
Personal interviews are not recommended since confidentially and ethical
considerations have to be observed. You must do additional relevant research (apart
from accessing the information on websites of the company) to successfully complete
your analysis.
Length: 3000 words (-+10%: Executive summary, tables, figures, references, and
appendix are NOT included in the word count)
Due: 11.59 pm 18 May 2021
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