Simple Pro Forma (Projected): Advertising Plan

The effectiveness of the business largely depends on the advertising plan that the
organization will implement. The method used in the advertisement is considered a blueprint for
the promotion of goods and services. If the procedure is followed to the latter, the organization
will be in a position to increase its profit margin. The plan will ensure that the consumers are
aware of the products and services the organization is offering. For the strategy to be effective, it
must provide the organization to attain the target market objectives. Also, the plan is to ensure
that the cost makes sense. The first step in the advertising plan is to set the budget. The set
budget will play a key role in considering all the advertising methods (Dauriz, Remy &
Tochtemann, 2014). The amount that will be incorporated will be a certain percentage of the
company’s standard operating cost.
The implementation of the plan will be based on the target audience. The main target is
women between the age of 27 and 45 years. Such an age group is still active in social media

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platform as a way of receiving their digital content. As a result, the company will take advantage
of such social medial platforms for advertising its products. Also, there will be a small graphic
demonstration of the benefits of customized jewelry compared to other natural and non-
customized jewels.

Hiring and Retaining

The Jewelry company will tackle the already existing cause of the potential turnover of
the employee. There will be an initiation of a hiring and retention plan so that the organization
can be in a position to sustain the already existing employees. Also, the strategy will be useful in
the recruitment of new employees that are of the needed skills. The skills will help ensure the
organization reaches the set goals and objectives. The organization has created a retention plan
whose main aim will be to retain the highest performing employee for a contracted time. That
plan will include a survey of the employees and exit interviews. The interviews will be necessary
for the computation of the atmosphere in which the employees work (Ahde-Deal, 2013). Also,
there will be a realization of the changes that are needed in the jobs, the workplaces, even the
management of the organization.
The survey will give the organization the ability to consider the employees’ opinions in
the decision-making processes. Equally, the study will be necessary for gaining loyalty and as a
way of motivating the employees. More so, the exit interview will provide data on from the
perspective of exiting employees that will be of great assistance to the company in general.

Business Plan Presentation Outline

Company Summary – The jewelry company will take part in the creation and sale of
jewelry products. The focus will be on the high-end consumers of their products. The annual
sales of the company are expected to increase by between 5 and 6 percent from the year 2019 to

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the year 2020. There is a need for creating an advertising plan, which is the essential section of a
business plan.
Opportunity – The main problem that needs to be solved is competition. The company aims to
be of competitive advantage. Since the company is a one-stop-shop making the products and
services available to the consumers is the main priority. Thus, they will have to take advantage of
the existing social media platforms for their advertisement. The main idea is to create customized
products that meet the utility level of the consumers.
Market Analysis – The target market for the company is women between the ages of 27 and 45.
Such is because they prefer to view the pieces of jewelry from their online platforms where they
interactions with each other. The platforms will provide them with an opportunity to make a
comparison of the process and view the products on display.
Execution – The plan will be executed through the creation of an online website for the
company. All the products and the services the organization offers will be on display on the site.
That will provide consumers with easy access to products and services.
Management Summary – The management of the organization has a crucial role in ensuring
the plan is effective. They have the responsibility of hiring highly competent workers that will
help the organization reach the set goals and objectives.