Strategic Management and Strategic Competitiveness

Apple Inc.
Introduction

Apple Inc. is one of the best companies in the world. It is a global corporation that deals
with designing, production, development, and distribution of computer applications, electronics,
and internet services. Apple Inc. products such as MacBook and iPhone have earned the
company a good reputation through outperforming other products from competing companies
like Samsung. The recent Apple Inc. production that has a significant commercial hit was the
introduction of the iPad. The growth and expansion of this company across the globe can be
attributed to globalization and the adoption of modern technologies. This task seeks to explore
how globalization and technology have impacted the growth of Apple Inc. and the contribution
of the company stakeholders to its overall success. Besides, it examines how the organizational
vision and mission affect the company’s performance.

Role of Globalization in Apple Inc.

Apple Inc. has embraced the concept of globalization through discovering markets in
other parts of the world apart from its national and domestic markets. Through globalization, the
company has enhanced its networks between markets across the globe. Besides, its long-term
success can be attributed to importing and exporting as well as overseas outsourcing through
establishing business relations with other nations. Apple Company operates in thirteen countries
where it has established more than 400 retail outlets (Pooja, 2020). Besides, it has invested in
online marketing in most countries which supplements the department shops. Apple Inc. has
various branches in Asia and particularly China following the cheap supply of labor in those

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regions. The proximity to cheaper inputs through overseas imports, exports, and imports allow
the company to reduce operational costs.

Role of Technology at Apple Inc.

The access to modern and efficient technology has contributed to the long-term success
of this company. Technology has allowed for the manufacturing of quality goods which
contributed to winning consumer loyalty to the brand. Besides, the company has qualified
workers which the skill to implement new technologies that boost organizational productivity.
Apple Inc. employees constantly develop complex innovations to help the company employ new
strategies and innovations for continued success in the market. The proximity to quality
technology in China has a significant cost benefit as compared to similar technologies in other
regions such as the USA (Amron, 2018). Access to quality and efficient technologies allows for
the company’s foreign pricing policy.

Resource-Based Model

Apple Inc. has enough capacity and internal tools to generate the desired profits to
enhance its sustainability in the competitive market. The company has an effective strategic
decision-making plan when selecting the internal tools and skills for the organization. To
increase its profitability or rather returns, the company should invest in having a strong brand
name. The brand name determines the consumer’s loyalty and hence its consumer base (Payne,
2017). When a brand wins consumer loyalty, it will always find it difficult to shift its interests to
other brands. Such is achieved through providing products that meet consumer demands and
preferences. The company should also take advantage of its strong profit margins and use them

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to increase the consistency of existing branding. The margins can also be used to produce new
products for further growth and research.

Industrial Organization

The global market provides an opportunity for Apple Inc. to generate more than average
returns. For instance, the company can expand the delivery system to serve more consumers.
Besides, it can use online marketing to supplement the departmental shops which will allow for
the consumers to order and get the products delivered at their convenience. There is also a need
for the implementation of promotional strategies to gain a more effective market for tablets and
smartphones in regions experiencing limited sales (Amron, 2018). The external markets can
equally increase the growth of the company through creating products lines. The industrial
organization model shows that Apple Company can continue expanding and earning more than
average returns if it takes advantage of existing resources in the external market.
Impact of Apple’s Mission and Vision Statement

Mission

Apple Inc.’s mission statement is, “To bring the best user experience to customers
through innovative hardware, software, and services” (Gardere & Maman, 2018). Apple has
produced Macs as the world’s best personal computers in addition to work and technical
applications. Besides, the brand leads in the digital music boom through its iTunes and iPods.
The company has set the future of computer devices and mobile media by reinvesting the cell
phone. Apple has a comprehensive mission statement that provides a sense of leadership to the
organization’s workforce. The mission provides a direction to achieve the set organizational
goals and objectives. Policy and decision-makers apply the company’s mission statement to

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ensure that any decision made aligns with the organizational goals and objectives. Therefore, the
mission statement sets a policy template that guides every stakeholder in the organization. The
statement is influenced by all tactics and forms a basis for corporate planning as well as creating
strategies where a vacuum exists.

Vision

Apple’s vision statement is, “To make the best products on earth and to leave the world
better than we found it” (Gardere & Maman, 2018). The vision statement focuses on its holistic
strategy to ensure increased growth and development, which is different from the claim of other
business visions. The statement highlights significant areas of focus such as convenience,
creativity, and the production of easy-to-use goods from the company. The detailed nature of this
vision statement shows that the business is growing and there is a high likelihood of achieving
goals and objectives projected in the future. The vision statement serves as a reference statement
for the company management, staff, and other organizational stakeholders. It is effective when
addressing different facets of the organization.

Role of Stakeholders at Apple

Apple Company has multiple stakeholders who play a significant role in influencing its
sustainability in the competitive market. From the company’s linguistic history, employees are
an integral part of its operations. Nothing much can happen in the company without human
resources. The employees implement all the functions as directed by the organizational
management. Besides, they connect the company with the outside world by communicating with
customers on regular basis. Staffs are therefore at the forefront in representing the company’s
image at both the local and global level (Amron, 2018). It is through inspiring and motivating its

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staff that the company has achieved its current success and sustainability in the market. The other
segment of Apple Inc. stakeholders is the customers. Apple has created a wide customer base
through investing in brand building (Payne, 2017). Customers play a significant role in
enhancing the growth of the company since they are responsible for its initiation. As buyers
purchase the company’s goods and services, the business remains in operation. The company has
sought to enhance consumer experiences by providing quality goods and services based on the
reviews and feedback they get from the customers. The other stakeholder is the general society
which performs various tasks for the company. Also, society serves as a watchdog to ensure that
the company remains fair in its dealings. There are other stakeholders such as the community and
vendors who use the business for the right purpose.
Conclusion

The task sought to explore different aspects in Apple Inc. It has also focused on the
concept of globalization, technology, and stakeholders regarding their impact on the company’s
performance. The advantage of the organizational vision and mission is also an area of interest in
enhancing the growth of this organization. Besides, the discussion has recommended a strategic
approach the company should employ to earn above-average returns which will enhance its
growth.

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Reference

Amron, A. (2018). The Influence of Brand Image, Design, Feature, and Price on Purchasing
Decision of Apple iOS Smartphone in Surakarta, Indonesia. The International Journal of
Social Sciences and Humanities Invention, 5(12), 5187-5191.
Gardere, J., Sharir, D., & Maman, Y. (2018). Consulting and Executive Coaching on Future
Trends: The Need for a Long Term Vision with Apple and Samsung. International
Journal of Business and Social Science, 9(3).
Payne, B. (2017). Brand Positioning and its Usefulness for Brand Management: the Case of
Apple Inc. Newcastle business school student journal, 1(1), 51-57.
Pooja, B. C. (2020). An Organization Study Report Of Apple Inc