Unit 3 Discussion BoardTitan – Where elegance meets performance

Unit 3 Discussion Board
Titan – Where elegance meets performance
The proposed name for the product is Titan. It is catchy and easy to remember. The name Titans
originates from Greek mythology and is an embodiment of strength. The name has been
carefully selected, and its simplicity and significance are likely to resonate positively with the
identified target market.
The advertising slogan will be “where elegance meets performance.”
MM Inc understands that the target market requires mobile devices that can comfortably handle
many operating processes. This requires a high-performance device. However, before the target
market can consider performance, MM Inc would like to capture the attention of prospective
buyers with a sleek design. The primary brand colors will be gold and matte black for advertising
purposes. Gold is associated with luxury, while black is associated with prestige. However, MM
Inc acknowledges diversity in the target market and will therefore offer Titan in other colors as
may be guided by demand.
Product attributes
The tagline “where elegance meets performance” represents the two main qualities that MM Inc
will focus on when developing the product. For elegance, MM Inc will focus on the most
common features of phones, such as the size, camera quality, internal space, processor, fast
charging and accessibility, and security features (Shokouhyar et al., 2021). MM Inc will create
sleek devices of an average of 6 inches on the display screen. MM Inc will work with designers
to develop a slim, elegant design that fits comfortably in the pocket and feels comfortable
holding and operating. MM Inc will also have crystal clear cameras for both photos and videos to
compete with the best in the market. Titan will have a high-performance processor that
guarantees customers efficiency and operational speed to match its name. MM Inc acknowledges
that its target market comprises a generation always on the move and will leverage technology
and innovation to guarantee fast charging technology for its devices. MM Inc will include
wireless charging for a higher class of its products to keep in line with the latest trends. For
security purposes, MM Inc will include fingerprint functionality. Biometrics is considered a top-
level security feature supported by many applications that require a high level of privacy and
authentication (Ohana et al., 2013). MM Inc will offer varied internal storage for customers,
depending on the price. Titan will improve its security features by providing customers with a
Titan cloud where they can create profiles and back-up their files. The Titan account will also
provide additional security features such as tracking and finding lost or stolen devices.
Product benefits
Experience
Titan’s aesthetics in the display, camera, processor quality, and software technology will deliver
an above-average user experience for its devices. MM Inc will also plan for after-sales services,
such as installing and setting up, warranty, repair, and return options.

Durability
MM Inc will create durable devices using hardened material to guarantee minimal damage in
case of impact. MM Inc will also focus on battery life to ensure that devices last longer when
charged to reduce the need for frequent charging.
Convenience
Titan’s technology will allow customers to enjoy convenience through ample space to store
personal files and apps, fast charging, and upgradable software to provide product dynamism.
Titan will improve its security features by providing customers with a Titan cloud where they
can create profiles and back up their files

References
Ohana, D. J., Phillips, L., & Lei Chen. (2013). Preventing Cell Phone Intrusion and Theft using
Biometrics. 2013 IEEE Security and Privacy Workshops.
https://doi.org/10.1109/spw.2013.19
Shokouhyar, S., Dehkhodaei, A., & Amiri, B. (2021). Toward customer-centric mobile phone
reverse logistics: using the DEMATEL approach and social media data. Kybernetes.
https://doi.org/10.1108/k-11-2020-0831