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The retail industry is concerned with the sale of products to final consumers wherebyretailers buy goods in bulk and sell them in small quantities. Retailing involves selling goodssuch as electronics, furniture, clothing, food, grocery, among others from a single point ofpurchase. The points of purchase may include online shopping websites, brick-and-mortarretail stores, or through mobile […]

The purpose of this memo is to study Airbnb’s growth from a startup to an internationalcompany .The memo will pinpoint the facts and issues surrounding the company’s growth aswells evaluate the marketing approaches it has adopted to deal with them. First, the companylacked enough financial resources to finance it growth in the early stages. Their […]

Just like any other form of art, music serves to educate and talk about real-life situationswhile at the same time entertaining the masses. As culture evolves, the artists also change theway they present their craft to fit the society’s expectations. Besides, musicians play a significantrole in society as they can easily pass messages to their […]

According to Max Weber, law is treated as an expression of political domination foundedon elements of power and authority. Although discourse of liberal democracy urges people toperceive politics as a system that facilitates equality, the difference between power and authorityconveys the notion that a state’s basis of authority is fundamental in determining the level ofendurance […]

961 Beer has a long and fascinating history, which illustrates not only the tenacity of anentrepreneur but also the dedication and determination of investors to make a crazy business ideasucceed. In 2006, Mezan Hajjar, the chief executive of 961 Beer, embarked on one of the mostdaring adventures to start a craft-beer company in the Middle […]

Ptolemy, BCE How one can use scientific and artistic approaches to explain significance of historical evidence. Mycenaean Death Masks were found by Heinrich Schliemann through his excavations inMycenae. They have striking resemblance to masks found in Egypt royal tombs 1 . To explain thesignificance of this item, both scientific and artistic approaches can be used. […]

Post-Holocaust Thinkers: Richard Rubenstein and Emil FackenheimThe overwhelming nature of the Nazi atrocities in the Holocaust sparked immensetheological discourse, commonly referred to as the Holocaust theology. Among the Jewishthinkers, Emil Fackenheim and Richard Rubenstein ardently explore faith in God and man afterAuschwitz. Rubenstein’s (1966) original response on the Holocaust, After Auschwitz, presents anintellectually logical argument […]

Bullying is a long-lasting menace in many schools and communities at large. Inparticular, school bullying is the most prevalent and has had disastrous effects on the bullied, thebullies and even bystanders.Thesis statement: School bullying has real psychological and emotional impacts onchildren which can present short-term and long-term psychological and emotional problemsImpact on the bulliedSchool bullying […]

Many factors influence management decisions that could be specific to organizationalcontext, the capacity of the decision-maker, and even industry level elements. The Middle Easthas a strong Arabic presence where Islam teaching is a main defining element of interpersonalrelationships and the business environment. However, the rise of expatriate managers due toeconomic tourism continues to change dominant […]

Likert scales are used in attitude research and social science projects to measureparticipants’ views on different phenomena. It is a five or seven-point scale which is used tomeasure an individual’s attitudes specifically regarding the extent to which they agree ordisagree with various statements. The five-point scale is the original form of the Likert scale,ranging from […]

In today’s business world, marketing has been a mandatory function to ensure substantialprofits. In other words, a firm must fully craft the most appropriate marketing strategies for thesake of the business continuity. Unfortunately, the comprehensive definition of marketing hasblurred due to its trite use in language. Without thorough understanding of what marketing reallyis, a company […]

Bullying is a multifaceted behavior that affects those who are bullied, the bully and eventhose who witness the bullying. It involves a real or perceived power imbalance which could bephysical or psychological. School bullying does not always involve the stereotypical bigger,older or stronger bullies picking on a younger, smaller and shy victim. Bullying extends to […]