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Market segmentation variables are elements that businesses use to target attractivesegments of the markets for coverage of their products. The most common variables aregeographic, psychographic, benefit and demographic (Green & Warren 2019). For example, inthe technological world, the developers of popular apps Tik Tok and Instagram use demographicmarket segmentation targeting youthful people to market their […]

I will incorporate more profound research into my analysis to provide more insight andsupport my work with scientific evidence and citations. I will also ensure that my environmentalanalysis incorporates all the environmental factors and provides good evidence to support facts. Iwill ensure that my language is clear, conscise and error-free. My arrangement of facts anddelivery […]

GDP is a strong measure of health of the economy, and it’s among the most important andwidely reported economic dataGross Domestic Product (GDP) is the economic measure of the growth created in aneconomy through production activities over a period of time. Nominal GDP is GDP representedin consideration of the current market prices. The essence of […]

What are the key considerations when evaluating the design and testing the operatingeffectiveness of internal controls in conjunction with a financial statement audit? Includeconsiderations in determining what additional audit evidence to obtain about controls thatwere operating during the roll-forward period.The internal control system refers to the rules and regulations that accompany implementsand are used as […]

Part AThe Indian retail market offers good prospects for Walmart to consider for several reasons. Indiahas the world’s second-largest population, estimated at 1.4 billion as of 2020 (Statista 2021). Thispopulation provides a large target for Walmart’s marketing activities to focus on. Walmart isalready a well-established retailer, number one globally, that has been operating for decades.They […]

Management theories provide a good reference point that organizations use to guide theiroperations. The Fielder’s Contingency Leadership model measures the effectiveness of leadersbased on how they react in different circumstances. The Normative Leadership model is basedon the concepts of moral principles. I believe that Fielder’s contingency leadership model is thebest model supported by research.The normative […]

IntroductionAdidas is a global corporation that manufactures apparel, sportswear, equipment andaccessories. Adidas is considering adopting the direct to customer (DTC) strategy. This strategyhas been adopted by competitors Nike and has effectively achieved their corporate goals.Therefore, this report will analyze the DTC strategy by comparing its advantages againstdisadvantages, the essence of social media to Nike’s strategy, […]

Response 1The business cycle represents changes in an economy due to economic variables such asproduction levels, employment, and income levels. The business cycle phases are expansion,peak, contraction, and trough. The expansion phase is characterized by an economy that growsrapidly. A conducive environment increases production and employment, and wages increaseand drive-up demand for goods and services. […]

One challenge is the lack of reach to the intended recipient of the message (Green & Keegan2019). This may happen when the advertiser has limited knowledge about the best media for thetargeted audience. For example, Levi’s clothing line created ads to market a new line of jeans forwomen, and they used skinny models who did […]

Starbucks uses mobile advertising and commerce to drive sales and remain relevant in atechnological world. (Green & Keegan 2019) note that mobile advertising and commerce areeffective due to easy access to the internet. Through the Starbucks app, one can make and pay fororders and locate the nearest Starbucks using GPS technology. Customer interactions have alsobeen […]

A health and wellness plan is a goal-oriented and individualized plan that aims toensure that the patient achieves optimal health and wellness in various dimensions. The planmust contain measurable goals and objectives. One important aspect of a health and wellnessplan is that it must be founded on a solid needs analysis. Human behavior plays a […]

Executive SummaryThis report is a global marketing plan for Amazon. The plan consists of an environmentalanalysis of Amazon on a global scale to identify economic, trade, social and cultural, political,legal, regulatory, and political factors that affect its operations. Global organizations understandthe need for leveraging big data to gain helpful insight. In this regard, the report […]